Winter tires make scents

If you’ve been to our Integra Tire store lately, you may have noticed the overwhelming smell of the new winter tires in there.
Penny (creative genius of Integra Tire Kelowna) did…and the idea of launching our new winter tires like a new fragrance campaign was born!
The ads are appealing to all of our senses…and the sense it makes to have good winter tires on your vehicle.
Much like the new ads Chanel is doing with Brad Pitt.
We couldn’t get Brad, but the talent at Astral Radio did the job quite nicely. Thanks Astral!
Tune into 99.9 Sun FM, 101.5 EZ ROCK and 1150 AM
Have a listen and click your favourite!  Click Here …  Radio Campaign

2160 Enterprise Way

corner of Dilworth/Enterprise

250-860-3155

2010 Indy 500 behind the scenes video Part 1

http://www.youtube.com/user/okanagancarcare

Check this video out. This is Day 1 (Sat) in Indianapolis.

Behind the scenes as cars/drivers getting ready for the Indy 500 2010

Ladies Nite - A great night of Fun/Education

We had a Great Night here!
A little car education, a few snacks, vino, some laughs.....and some very nice prizes.
If you missed this one and want to attend the next car clinic please drop us a line info@okanagancarcare.ca

Pic 1 - Randy and Bruce welcome everyone.
Pic 2 - Randy explains a wheel alignment
Pic 3 - Everyone enjoying the snacks and vino
Pic 4 - One of the many lucky winners of the evening prizes