Penny (creative genius of Integra Tire Kelowna) did…and the idea of launching our new winter tires like a new fragrance campaign was born!
The ads are appealing to all of our senses…and the sense it makes to have good winter tires on your vehicle.
Much like the new ads Chanel is doing with Brad Pitt.
We couldn’t get Brad, but the talent at Astral Radio did the job quite nicely. Thanks Astral!
Tune into 99.9 Sun FM, 101.5 EZ ROCK and 1150 AM
Have a listen and click your favourite! Click Here … Radio Campaign
2160 Enterprise Way
corner of Dilworth/Enterprise