Tuesday, November 6, 2012

Winter tires make scents

If you’ve been to our Integra Tire store lately, you may have noticed the overwhelming smell of the new winter tires in there.
Penny (creative genius of Integra Tire Kelowna) did…and the idea of launching our new winter tires like a new fragrance campaign was born!
The ads are appealing to all of our senses…and the sense it makes to have good winter tires on your vehicle.
Much like the new ads Chanel is doing with Brad Pitt.
We couldn’t get Brad, but the talent at Astral Radio did the job quite nicely. Thanks Astral!
Tune into 99.9 Sun FM, 101.5 EZ ROCK and 1150 AM
Have a listen and click your favourite!  Click Here …  Radio Campaign
2160 Enterprise Way
corner of Dilworth/Enterprise
250-860-3155

2 comments:

  1. This is really interesting and i must say well thought.Its a good twist and a clever way of getting people prepared for the weather patterns.

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  2. You can wind down the handle of your vehicle’s jack, nice and slowly until the car is on the ground. Then remove the jack from beneath your car.

    ReplyDelete